Meet the TidePoint Team

One of us literally wrote the book on leading change, while the rest of us have worn-out copies of Charlie's book on our desks.

Chris Crocker

Turnaround Specialist, Fractional CEO & CRO, PE Operating Partner, GTM Guru

Chris is a results-oriented executive with a track record of increasing enterprise valuations, driving operational excellence, and scaling high-growth businesses in both thriving and distressed environments. A seasoned turnaround specialist, he has repositioned companies, products, sales teams, and customer support operations. Chris, an entrepreneur at heart, has “gone from zero to one” several times in his career, including scaling two companies to Unicorn status (Zillow and HomeLight).

Tim Savage

Fractional Revenue Officer, CRM Workflow Guru, AI Sales Automation Specialist

Tim is a Fractional Chief Revenue Officer focusing on profitability, sales, projections, sales development, and net revenue retention. With over 25 years in sales, Tim has sent millions of emails, managed hundreds of BDRs, and optimized nearly every CRM in existence.

With expertise in AI-based sales enablement tools, Tim leverages AI to enhance sales win rates, increase BDR accountability, improve sales pipeline conversion rates, and increase the accuracy of sales forecasts for financial planning.

Michele Crocker

Fractional COO & CPO, Contact Center Expert, Board Member, Compensation Committee Member

Michele has extensive experience transforming contact center operations to reduce costs while improving customer satisfaction. She delivers measurable outcomes that balance customer, employee, and shareholder interests.

As a turnaround specialist, Michele leverages technology and optimizes processes to achieve operational excellence and significant cost reductions. Her expertise includes strategy development, corporate governance, financial analysis, and technology implementation. She served as Chair of the Compensation Committee and a member of the Audit Committee, providing insights on governance and executive compensation.

Dr. Charlie Bishop

Fractional Chief People Officer, Talent Assessment Expert, Board Member

Dr. Charlie Bishop is a skilled executive and author of the book, “Making Change Happen One Person at a Time,” which was recognized by the University of Michigan Business School as one of the top twenty books on Change Management.

Charlie has over twenty years of experience leading large companies through significant changes, such as Federal Express, Baxter, and Bank of America.

Victor Arredondo

Growth Marketer & AI Marketing Automation Guru

Vic is a results-driven Growth Marketing expert who specializes in crafting and executing innovative growth campaigns. Leveraging data-driven insights and a deep understanding of customer behavior, Search Engine Marketing, Artificial Intelligence, Social Media Advertising, and Marketing Automation enable Vic to create high-performing campaigns that drive revenue, enhance brand visibility and drive down customer acquisition costs.

The consummate mad scientist and tinkerer, Vic can often be found experimenting with the latest technologies to ensure no stone goes unturned in finding ways to increase the effectiveness of his campaigns. Vic is a decorated Marine Veteran with a strong work ethic, resilience, and a passion for pushing boundaries.

Natalie Valenzuela

Talent Acquisition

Natalie is a CIPD-certified recruiting professional specializing in sourcing talent in finance, accounting, and administration roles.

Natalie is also a Bookkeeper and an Operations Manager with experience in financial analysis, budgeting, and problem-solving.

She has extensive experience overseeing compliance reporting and contract fulfillment.

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