Our
Playbook for PE firms, VCs and Investors
If you want a 70-page death by PowerPoint created by people who have never run a company, that isn’t us.
We have dirt under our fingernails, grey hair, and scars from our past challenges. We focus on execution. We’ll leave the PowerPoints for the recent MBAs.
Rapid Company Assessments
If growth isn't happening fast enough, it's hard to know if the root cause is execution related or product-market fit-related.
TidePoint has a proprietary rapid assessment method that includes an x-ray of people, process, technology, and product market fit.
Give us 30 days and we will give you a transparent opinion if you should add more fuel or abort takeoff.
Company
Turnarounds
Our turnaround plans start with a 100-day operational transformation playbook and an executive talent assessment. We strive for a constant feedback loop with our clients, balancing the need for speed with the requirement to not cut corners and dig deeply to find root cause issues and assess product market fit.
We exit our 100-day plan with robust dialog with all stakeholders around the challenges, resources needed, bench strength and challenges ahead. With a fully transparent and objective review of the organization, alignment is sought on the go-forward plan and a realistic expectation of what success looks like.
Our turnaround contracts are structured with a 100 day decision gate for our clients to enable them the optionality in their go-forward plan to proceed or consider alternative options.
Value Creation
Planning (VCP)
With the current opportunities and threats as "known knowns", we shift to looking forward to find the "known unknowns". What market drivers are in play? Will there be economic, social, demographic, technological, regulatory, or geopolitical trends that create opportunities? Will industry consolidation open blue oceans or make the waters run red? Where are competitors or VCs making investments?
Our Value Creation playbook includes internal optimization, process improvement and talent to decrease internal costs as well as creating more robust GTM capabilities, shorter sales cycles and increased customer acquisition to increase top line revenue.
What sets us apart from other VCP vendors is our expertise in driving innovation, new products, rollups, and new market entries to increase the Total Addressable Market (TAM) and enterprise value of the company by finding net new revenue as a primary value driver in addition to internal optimization efforts.
Several of our team have scaled Unicorns and built high growth trajectory sales teams. We believe that value creation is created when both top line revenue lift is achieved and internal operations are optimized, lean and efficient.
Go To Market
Rebuilds (GTM)
Our GTM assessment starts with reviewing product market fit and then moves to examining sales tactics, scripts, objection handling, auditing individual sales calls and going on sales appointments with the team. Then we layer in a review of all customer acquisition efforts to evaluate effectiveness, cost, and conversion rates.
Once the root causes are uncovered, we apply a Silicon Valley-based methodology to introduce new GTM campaigns and test them before shifting energy away from existing methods.
It has been our experience that stalled sales growth is rarely solved with fancy new tech tools or better Salesforce dashboards. Unlocking growth requires getting one to one with potential customers to insure the company's solution to their pain is meaningful and sustainable.
Talent
Assessments
The Tidepoint talent assessment process was pioneered by Dr. Charlie Bishop during his time as Chief People Officer for FedEx. Our proprietary method assesses both individual leaders as well as lift and drag in key departmental functions essential to the growth of the company.
Having assessed companies large and small numerous times we have seen instances where a single misplaced or blocked leader can wreak havoc on the growth trajectory and internal culture of a company holding back its potential.
Give us 4-6 weeks depending on the team size and we will generate transparent insight at the lift and drag within your companies.
Contact Center
AI Strategy
If you are a leader for a contact center, not a day goes by that some new AI company calls upon you to sell a new magic solution that will solve all your problems for a low monthly subscription fee.
Contact Centers are one of the most impactful use cases for AI technology, given their potential to lower costs per call, lower wait times, and increase CSAT scores.
The problem is there is a ton of snake oil in the market and it is hard to operators to distinguish the snake oil from the real McCoy.
Our call center practice leader, Michele Crocker, has over three decades of experience leading large, global contact centers through technical transformations, and she is current on the latest AI vendors that are transforming contact centers with real-time results today.If you run a contact center, you WILL be installing AI into your operations if you haven't already. Let Tidepoint help guide you to the right vendors at the right price. Because birth is far easier than resurrection.